Be more than a bystander, break the silence on violence: a discursive analysis of student responses to anti-rape poster campaigns

Abstract

University students are a population vulnerable to sex and gender-based violence (SGBV). The use of alcohol is prominent in university life and is argued to contribute significantly to SGBV in South Africa and worldwide. Interventions to reduce SGBV at South African universities are thus a relevant social concern. One increasingly popular approach to addressing SGBV on university campuses is the bystander intervention. The bystander intervention goes to the cause of SGBV by targeting peer acceptance as the primary foundation supporting rape; arguing that witnesses to SGBV can be empowered to interrupt potential SGBV situations. The aim of this thesis was to investigate student responses to anti-rape intervention campaigns of various kinds. Different theories were examined, and this research then proceeded from a social constructionist theoretical perspective, which was relevant as it is about what individuals say, the societies formed, the rules made, the language used to pass on knowledge and the interactions experienced with others and how they all form the reality people inhabit. The study focused on the individual constructions and talk about the posters and the discursive positions he or she took up in relation to them, which is what social constructionism is interested in, as it is concerned with the language and talk people use and how these are molded by society. Forty five student volunteer participants were shown two examples of anti-rape poster campaigns (one using the bystander approach and the other not), and were asked to respond to a structured open-ended questionnaire. Responses to the questionnaire were subjected to Foucauldian Discourse Analysis (FDA). The analysis revealed the ways in which the constructions of sexual violence, perpetrators and victims in the poster campaigns shaped and limited participant responses and talk about SGBV in different ways, according to which of the two posters were being responded to. Key findings of this study showed that the bystander intervention poster produced more positive change in response to dominant discursive constructions in relation to the SGBV poster than did the non-bystander intervention poster. This means the establishment of the potential for success of the bystander intervention in helping to prevent SGBV in a South African context.