The impact of influencer characteristics on parasocial relationships and purchase intentions

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dc.contributor.advisorOosthuizen, N
dc.contributor.advisorWilliams, AS
dc.contributor.authorNgobeni, Marina Precious Sibongile
dc.date.accessioned2026-03-03T08:42:16Z
dc.date.issued3/4/2024
dc.description.abstractAccess restricted. Expected release in 2026.
dc.description.degreeMaster's thesis
dc.description.degreeMCom
dc.format.extent192 pages
dc.format.mimetypeapplication/pdf
dc.identifier.otherhttp://hdl.handle.net/10962/434734
dc.identifier.urihttps://researchrepository.ru.ac.za/handle/123456789/3449
dc.languageEnglish
dc.publisherRhodes University, Faculty of Commerce, Department of Management
dc.rightsNgobeni, Marina Precious Sibongile
dc.subjectUncatalogued
dc.titleThe impact of influencer characteristics on parasocial relationships and purchase intentions
dc.typeAcademic thesis

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