Framing VBS: a textual analysis of Daily Maverick's coverage of the VBS Mutual Bank heist in the years 2018-2020

Abstract

This study investigates how Daily Maverick framed the VBS Mutual Bank scandal for its readers in the years 2018-2020. It utilises framing theory as the guiding theoretical framework in trying to understand how Daily Maverick portrayed the corruption case for its readers. This study also leans on social responsibility and normative theories of the press to analyse whether Daily Maverick fulfilled its role of facilitating dialogue between the elite and ordinary citizens of Limpopo affected by the corruption at the bank. Using a qualitative textual analysis, the thesis discusses how elite sources were quoted more than ordinary citizens who are affected the most by the corruption scandal. This allowed the elite to turn the VBS matter into a political spectacle whereas, because it is an example of failure in the financial sector, the heist caused further failures in municipalities already failing in Limpopo, North-West and Gauteng.