Exploring the meaning of informal social alcohol consumption rituals in performing masculinity amongst male university students

Abstract

Alcohol use amongst university students has received a significant amount of attention in different countries across the world (Dempster, 2011; Kobin, 2013; Maphisa & Young, 2018). The purpose of this study is to explore the meaning of informal social alcohol drinking rituals in performing masculinity amongst male university students. This study used a Social Constructionist approach to gender as theoretical framework. Thus, gender is understood as constructed through social interactions, where a person performs their masculinity before an approving audience (Butler, 2009; Sallee, 2011). This research employed a qualitative research approach. Four participants were selected for in-depth interviews which were analysed using Thematic Network Analysis (Attride-Sterling, 2001). Two global themes emerged from the data set. The first global theme focused on "Men and Alcohol" and concerns the facilitative role that alcohol use and tolerance plays in masculine performance, exploring how masculinities compete for the hegemonic position through excessive alcohol use. The second global theme concerns the "Wolf Pack" and focuses on how peer groups engage in informal social drinking rituals and how these rituals function within the group dynamic. Informal social drinking rituals appear to play a significant role in successful display of hegemonic forms of masculinity in this context, and also play a significant role in expanding one's social network. However, the consequences associated with this social practice places one in the position of having to maintain participation in heavy drinking in order to feel secure, leaving one vulnerable to negative consequences associated with excessive drinking.